Successful Selling Zig
Opportunities and how to create for yourself
One of the biggest problems I have with recessions is the bad news it generates tends to become like junk food: We know it's bad for us and yet we eat it up anyway. It is too easy to get caught up in who is on the losing side of things in a difficult market, even if - and let's face it, is what tends to sell new business in those days.
Too often this is neglected is that there are success stories to be great today written by companies that see the economy the way that I, as a Golden opportunity to grow and prosper. Therefore I encourage you all to dig a little further and discover who is successful in the market because there are great lessons to be learned from them. I'll start with two recent examples.
In 2009, the Ford Motor Company took a chance and launched an aggressive marketing campaign at a time when many competitors were in retreat. Consequently, they have recently indicated they are now one of the first major manufacturers to sell cars in the United States to report a monthly increase in sales this year. These efforts have also noticed too. Advertising Age, a leading publication in the marketing industry, credits Ford to take the risk, saying that the company, among a very select group, "have managed to improve consumer perceptions despite major problems in their respective categories. "
Here is another new example. Apple is known for building great-looking, innovative products and it is no secret that they are perceived by some as being uncompromising expensive. Despite the economy, despite a range Alternatives to low market prices, and even despite a campaign by a competitor who emphasizes that the difference in price, sales Apple is up. Way up. In July 2009, they experienced the best quarter of the non-holiday in history of the company.
These examples are the most recent one long series of successes to emerge in economic times like those we face today. Hewlett package was founded during the Great Depression of the 1930s. Networking giant Cisco Systems has received its first funding round and moved from a garage to office space in 1987, another difficult year for the markets. During the recession of the early 1990s, Wal-Mart expanded its number of stores, open again in Mexico ... and they appeared to have succeeded quite well in subsequent years.
All these examples, both classic and new-show how it is important that you let captive to market conditions at any given time. See what's in front of you like a challenge, and recognize the opportunities that come knocking on the new economy are different from before. CEO coach Tony Jeary said the better In his chronicle of the user mentioned in the newsletter last Zig Ziglar's "The opportunity in good times assumes the continuation of normal and capitalized on things remain normal. In bad times, the opportunity is abandoning the things that no longer work and find new things that work, based on new needs. "
Challenging assumptions that many others seek to make the market today and what it means for your bottom line. It's not that people buy more. Their priorities may be different, and as I noted in a previous article, the decision-making and buying process can be longer. However, customers are always there, and demand continues unabated for much products that make their lives easier, more rewarding or productive. Equally important, the need to support professional sales people who connect with others with empathy and perseverance, this is an opportunity that never goes out of fashion.
About the Author:
Colleen Francis, Sales Expert, is Founder and President of Engage Selling Solutions(www.EngageSelling.com ). Armed with skills developed from years of experience, Colleen helps clients realize immediate results, achieve lasting success and permanently raise their bottom line.
For free online Newsletter Engaging Ideas AND 10 weeks of free sales tips: www.EngagingIdeasOnline.com
Article Source: ArticlesBase.com - “While you see a chance, take it.”
Nick G. Miller - Getting to Where You Want to Be
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